Saturday, August 23, 2008

Dior at CVS? Say What?

Imagine a world where you don’t have to schlep out to your local Sephora or Ulta store when you are running low on precious beauty supplies. Imagine a world where you would go to CVS in order to grab a new Dior Show Mascara or pick up your favorite Benefit eyeliner. Imagine refilling a prescription, buying dish soap and high end cosmetics all in one place. I’m quite excited for this new world.

This world is fast approaches ladies.

No longer will “drugstore beauty queen” be a stigma (is it a stigma? It sounds good but I don’t know how true that is – hmmm maybe not a stigma but just considered unhip? Let’s go with that and move on). It turns out CVS is getting ready to launch its Beauty 360 concept. Basically this will be a store within a store. They will have cosmetologists and licensed aestheticians on hand to help you with all your beauty needs.

It gets better. CVS is considering offering manicures and hand massages in order to draw people into the Beauty 360 “store.” Um, as if women EVEN need another reason to go to CVS or purchase high end cosmetics, right? Those who love their Maybelline and Revlon, fear not. CVS has made a point of saying that they will NOT stop selling the typical “drugstore brands” in order to push the high end cosmetics. This should keep everyone happy, right?

I don’t know about you but I think this is pretty exciting news. CVS is planning on launching 500-1,000 Beauty 360 stores over the next year. Hopefully the stores will be successful and we can all count on having a Beauty 360 store right around the corner.

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